Country Superstar Gord Bamford Announces Multi-Year Partnership withKubota Canada Ltd.
TORONTO,ON - OnSeptember 24, Kubota Canada Ltd. (KCL) announced their firstever music partnership with multi-platinum selling Canadian country musicsuperstar Gord Bamford. At the annual dealer sales conferencehosted at the Swan Resort Hotel in Florida, the multiple CCMA and CMA Awardwinner and his band hit the stage for a surprise performance beforejoining Rob Allison, National Brand Manager of KCL toannounce the landmark agreement.
“This is Kubota’s first ventureinto a partnership in the music industry and we couldn’t have asked for abetter fit for our brand than with Gord Bamford,” said Rob Allison, Kubota’sNational Brand Manager. “Gord is a Canadian country boy through and through andshares the values that define our brand. We greatly value therelationships we have with our dealers and customers, in fact theserelationships are everything. We build them together and we hope to buildmany more with Gord’s fans across Canada,” Allison continued. “And it’snot much of a stretch to understand why Kubota Canada would partner with aCanadian country music star - we have a lot of customers in rural Canada andthat’s where country music lives large.”
Themulti-year partnership will see KCL asthe presenting sponsor of Bamford’supcoming Canadian Honkytonks& Dive Bar Tour, a limited-edition line of Gord Bamford / KCL brandedapparel, the Country icon appearing in KCL dealership POS promotions, atin-store events, in social media campaigns along with special dealership ticketpackages and more.
“I’mvery excited about the partnership with Kubota Canada, and the opportunity towork with all the great people I have met so far and the friendships I will bemaking in the future,” said GordBamford. “It’s a pleasure to be part of Team Kubota, and itcouldn’t be a better fit for my brand and values.”
Formedia inquiries for KubotaCanada Ltd. please contact:
National Brand Manager
Kubota Canada Ltd.
About Kubota Canada Ltd.
KubotaCanada Ltd. is the Canadian marketer and distributor of Kubota-brandedequipment, including a complete line of tractors up to 150 PTO HP,performance-matched implements, compact and utility-class constructionequipment, consumer lawn and garden equipment, commercial turf products andutility vehicles. For product literature or dealer locations, pleasevisit: www.kubota.ca.
Formedia inquiries for GordBamford please contact:
About Gord Bamford
GordBamford stands as one of the most decorated artists in Canadian country musichistory. No stranger to praise Bamford has amassed an impressive 24 CanadianCountry Music Association (CCMA) awards, multi Canadian JUNO Award nominationsand is the two-time winner (2013/2015) of Nashville’s Country Music Association“CMA Global Country Artist” award. Gord Bamford’s distinctive sound and songwriting ability defines him as one of country music’s best neo-traditionalartists. www.gordbamford.com